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Automotive Computing Conference

Frankfurt am Main, Germany
October 23-24, 2019

Major developments within the automotive industry such as automated driving and connectivity are transforming the classic vehicle into a mobile, software-defined IoT device. The vehicles of the future require the highest computing performance, with more powerful control units and compliance with continuously stricter standards.
Challenges faced by car makers and their suppliers include security, functional safety, cloud connectivity, and more.

The development of high-performance computing in automotive infrastructure enables all sorts of opportunities but it also introduces new challenges in the form of increased design complexity and a requirement to rethink traditional approaches to the way we work. Recognizing both the myriad of opportunities and challenges associated with high-performance computing in the automotive sector, technology experts Arm, Elektrobit, and Synopsys are co-sponsoring the 2019 Automotive Computing Conference (ACC). 

The conference is a one-day, intensive program for managers, project managers, and lead architects, focusing on best practices in the industry and encouraging an open dialog among attendees and participants on opportunities, innovations, and challenges.

ACC Agenda

Day 1 (October 23) – Opening event
Day 2 (October 24) – Main event

Welcome & introduction to the sponsors Arm / EB / Synopsys
Opening speech: The future of computing
Noel Hurley, Vice President of Strategy at Arm
Noel Hurley is the VP of Strategy for IPG and his focus lies on new growth opportunities.

Noel has held multiple positions at Arm, including VP and General Manager of the Business Segment Group, where he was responsible for product strategy and eco-system development for servers, network infrastructure, and mobile computing, and General Manager of the CPU Group, responsible for Arm Cortex processors.

Noel originally joined Arm in 1994, operating technical marketing, segment marketing, product marketing, and commercial roles.

He left Arm in 2005 to become a Founder and Vice President of Marketing for XMOS Semiconductors, a VC-funded fabless semiconductor company. Subsequently in 2010, he joined Toumaz Technology becoming the COO, before re-joining Arm at the end of 2011.
Joint dinner

Start off on the right foot by attending the networking dinner at the Lux Restaurant at Fleming’s Selection Hotel Frankfurt-City.
Registration and welcome coffee
Adaptive AUTOSAR is on the road – challenges & experiences for series development at Volkswagen
Dr. Marcel Wille, Team lead for AUTOSAR, Standard Software and Basic Services at Volkswagen
In his keynote speech, Dr. Marcel Wille will explain challenges and experiences regarding system performance, handling of inconsistencies in an emerging AUTOSAR standard, limitations of service-oriented communication in interaction between embedded systems and Adaptive AUTOSAR as well as portability of applications.

Digitalization is changing the automotive industry dramatically. The “smart” vehicle becomes an integral part of the digital world. It consistently increases performance and functionality via updates after sales. This requires new approaches with respect to E/E architectures, software platforms and communication paradigms heavily influenced by technologies established in software industry and consumer electronics.

Volkswagen will introduce those approaches in its new electrical car platform MEB. It offers a centralized functional architecture along with the introduction of the Adaptive AUTOSAR software platform and service-oriented communication.

A couple of challenges were mastered including the initial situation with a completely new architectural approach, an AUTOSAR standard that was under development and never proven in use, and the unknown impact of service-oriented communication.
Drive and fly eVTOL: Big opportunities for the automotive industry
Maki Kaplinsky, CEO & Cofounder of NFT Inc.
Maki Kaplinsky is a serial entrepreneur with a managerial track record of successfully growing start-ups from launch through merger and acquisition.

She is the CEO and Cofounder of New Future Transportation Inc. (NFT), a fast-growing Silicon Valley start-up that bridges aviation and automotive and is focused on disruptive urban air mobility solutions. Maki has assembled a crack R&D team to develop the NFT ASKA drive and fly vehicle electric Vertical Take-off and Landing (eVTOL). The NFT ASKA drives like a car on the road and can take off vertically to fly like a plane. The concept for the NFT eVTOL debuted at CES 2019, earning a place on the ‘watch list’ in the global investor community and extensive media coverage. In June 2019, NFT demonstrated the first scale model of the ASKA at the EcoMotion Conference in Israel.

Maki’s first start-up was a global consulting company for government-related projects in over 15 countries. Her second start-up, IQP Corporation, was an early innovator in the Internet of Things and sold to GE in 2017.
Coffee break
Software empowering vehicle computer
Patrick Lobert, Product Manager at Robert Bosch GmbH
Bosch bases its vehicle computers, which emerge from functional centralization, on a uniform, vehicle-optimized operating system.
For this purpose, Bosch created the domain-independent Vehicle Computer Campus.
With the centralization of vehicle functions within and across domain boundaries, new software platforms are arising and will be continuously developed across vehicle generations. Continuous development of software platforms results in the decoupling of software and hardware – technically, but also on a business-level.

New challenges arise from the complexity of the growing combination of software and hardware modules that can only be processed through a scalable and hardware-agnostic operating system. Bosch pursues a consistent strategy and adapted business units for these challenges to serve vehicle computer business - also as a pure software supplier.
Performance computing for future autonomous systems
Robert Day, Director of Automotive Solutions and Platforms at Arm
The promise of the first true self-driving car hitting the streets is driving innovation throughout the automotive industry. But there are still large steps to take to turn today's prototype vehicles along with their mandatory safety drivers into actual autonomous vehicles. This talk will examine some of the big challenges around the safe high-performance compute required, and outline solutions and technologies that can enable true deployment. Additional speaking points will include the different types of computing required, reducing SWaP-C (size, weight, power and cost), and achieving functional safety.
Virtual ECUs for automotive development: a success story
Dr. Jakob Mauss, Managing Director at QTronic
The rapid growth of vehicle software, combined with the complex interaction of hardware, software, and physical components, creates an enormous challenge for automobile manufacturers and their suppliers. To address these challenges, in the last decade OEMs started to move software development from real hardware to fully simulated environments, where most development steps can be performed faster, safer, and better. Tests are then performed simultaneously at many work seats (faster), and in a highly available and relatively inexpensive environment (PC).

Virtualization enables a tremendous increase in test coverage (safer). Finally, errors are detected earlier, which reduces costs. Apart from sketching the technical foundation for virtual ECUs, the presentation surveys recent applications from the powertrain, chassis, and ADAS/AV domain, all based on the virtual ECU tool Silver.
Lunch break
Future E/E architecture trends and computation needs
Martin Hiller, Solution Architect – Base Software | Technical Leader Software Architecture at Volvo Car Corporation
The automotive industry moving towards what sometimes is called “the software defined car” – that is, it is the software that defines the product and the customer/driver experience, and it is the software that differentiates us from our competitors. Future customer expectations will be more akin to the experience they have with their smartphone – well-working software providing functionality that with regular over-the-air updates evolves and improves over time. This means that the software will be a car manufacturer’s main asset.

With the move towards the software defined car, we see many necessary changes in the underlying technologies that upholds the software. This talk will address two major changes: 1) the move towards a centralised computing architecture with corresponding modifications in the overall software structure, and 2) new/increased needs for different types of computing hardware based on the changing functional content and software implementations.
Performance platforms in reality: What happens if you put them on the road?
Alexander Much, Head of Software Systems Engineering at EB
Alexander Much studied mathematics and computer science at the Universities of Erlangen and Cambridge. After working as a Linux developer at SuSE Linux in Nuremberg, he joined Elektrobit Automotive in 2003. At EB, he is responsible for systems engineering, focusing on functional safety, information security, and open source.
Coffee break
Safety/security & open-source solutions vs. closed code
moderated by Antonio Garzón, IHS Markit

Mr. Garzón
IHS Markit

Mr. Garzón conducts research and analysis on electronics markets with a special focus on body electronics, infotainment, and ADAS systems. Previously, he worked in the infotainment departments of Seat, Aston Martin, and BMW and as a test development engineer at NXP. Prior to that, he conducted research on artificial intelligence for Bosch, Sony, Telefónica, and Fraunhofer. Mr. Garzón holds a bachelor's degree in telecommunications engineering from the Polytechnic University of Madrid, Spain and a Master of Science in information technology from the University of Stuttgart, Germany.
He speaks English, German, and Spanish.

Prof. Dr. Dirk Riehle
Professorship for Open Source Software at the Friedrich-Alexander University of Erlangen-Nürnberg

Prof. Dr. Dirk Riehle chairs the Professorship for Open Source Software at the Friedrich-Alexander University of Erlangen-Nürnberg. Before joining academia, Riehle led the Open Source Research Group at SAP Labs, LLC, in Palo Alto, California (Silicon Valley). His career includes cofounding an on-demand business software start-up in Berlin, Germany, which used agile methods and strategically employed open source software. Riehle works on open source and inner source software engineering, agile methods and continuous delivery, complexity science and human collaboration, and software design.

Prof. Riehle holds a Ph.D. in computer science from ETH Zürich and an M.B.A. from Stanford Business School. He welcomes email at, blogs at, and tweets as @dirkriehle.

John Wall
Senior Vice President and Head of BlackBerry QNX

John Wall holds the position of Senior Vice President and Head of BlackBerry QNX, and is responsible for the direction and overall activities of the company. Mr. Wall oversees the planning, design, and development of BlackBerry QNX’s products, and the direction of its engineering services programs, including design consulting and custom engineering to support BlackBerry QNX customers in bringing their products to market.

In addition, Mr. Wall has been an integral member of the BlackBerry QNX team since 1993. He has held a variety of roles within the organization, including Vice President of Engineering and Services. He is a graduate of Carleton University in Ottawa and holds a Bachelor’s degree in Engineering, and Electrical and Electronics Engineering.

Dr. Karsten Michels
Head of Systems & Technology at Continental´s Interior division

Dr. Karsten Michels is head of Systems & Technology at Continental´s Interior division where he is responsible for innovations and pre-development in the fields of Connectivity, Human-machine Interface and Systems Integration.

He started his professional career at Volkswagen AG. Here, he held various positions in Process and Energy Technology as well as in the departments for Infotainment, Interactive Electronics and Systems Integration.

In 2009, Dr. Michels took over the role as Director of Development for Europe at MAGNA Electronics Europe GmbH & Co. KG and was CEO of Magna Electronics Austria GmbH at the same time.

Before joining Continental, he worked at Siemens AG as Head of Development for the Business Unit eCar Powertrain Systems where he was responsible for the development of engines, inverters and charging systems for electrical and hybrid vehicles.

Dr. Michels received his doctorate in Mechanical Engineering from the university in Braunschweig.

Dr. Burkhard Huhnke
Vice President of Automotive at Synopsys

Dr. Burkhard Huhnke is the Vice President of Automotive at Synopsys.
Prior to joining the company in early 2018, he was SVP of Product Innovation & E-Mobility at VW, based in Silicon Valley. In this role, he synchronized VW's innovation activities and alliances to identify new concept ideas, business models, and partners in the U.S. and had end-to-end ownership of the electric vehicle platform in North America. Dr. Huhnke initiated the Volkswagen Automotive Innovation Lab (VAIL) at Stanford University together with Stanford Professors Thrun, Nass, and Gerdes. He was the project leader for the autonomous car Volkswagen Passat Junior, participating in the DARPA Grand Challenge, and the Pikes Peak hill-climbing driverless Audi TTS. His positions in the U.S. and Germany included Senior GM, Electronics System Integration, and Whole Vehicle Integration. Dr. Huhnke serves as Research Fellow for the Hult Business School in San Francisco and is a member of the Board of Industry Leaders of SEMI.
Coffee break
Standard components and new collaboration models within the field of automotive computing platforms
Andreas Greff, Head of Cross-Divisional Customer Project at Continental
Andreas Greff is the Head of Cross-Divisional Customer Project Management at Continental Automotive Group in the field of automotive computing platforms.

Before joining Continental, he has spent 19 years with an engineering service provider, being responsible from software development over system engineering for engine management systems to starting and heading the U.S. subsidiary. At Continental, he has spent seven years in the powertrain field, before focusing on new vehicle architecture projects and the alignment of related activities in 2016.

He has a master’s degree in electrical engineering at the Technical University of Braunschweig (Germany) and earned an MBA degree in global management (U.S.).
New E/E Architecture for 2024-2030
Marcus Wärmer, Head of E/E Architecture & Director of CTO Organization at Visteon
Automotive electronics and the vehicle ecosystem are experiencing a significant amount of disruption in the face of macro trends such as autonomous driving, connectivity, electrification, and shared mobility. In fact, the need for computing power has never been higher. Individual distributed systems have become complicated and unsustainable. As a result, the industry is demanding connected, secure central computing platforms and more and more sensors and actuators. In a first step there will be basically equally designed computing platforms, in which the domain-specific design is no longer existing. Service-oriented architecture will enable dynamic load balancing, configuration, and seamless integration of cloud & edge computing. The logical step is using the game changing technology of Ethernet Time-Sensitive Networking (TSN), which will give us the opportunity to convert on pure IP-based end-to-end real-time communication. This will give us the possibility to create a new E/E architecture with a zonal approach, which is fully scalable and capable to cover the upcoming future requirements for 2024 and beyond.
Closing remarks

Our partners


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Venue & accommodation

Fleming´s Selection Hotel Frankfurt City, Frankfurt am Main

The Automotive Computing Conference will take place in Frankfurt, Germany at Fleming´s Selection Hotel Frankfurt City. Some hotel rooms are reserved for the participants. During the registration process, we will be providing you with the necessary group booking code and the hotel registration link. Please note that you have to book a hotel room by yourself. The ACC team is happy to assist you with further information about the conference venue!


If you have further questions, feel free to contact us!

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Get to know our ACC team members:

Martin Schleicher
Elektrobit Automotive GmbH

Event organization
Katharina Nugraha
Elektrobit Automotive GmbH

Technical expert
Rudi Grave
Elektrobit Automotive GmbH
Marketing communication
Nermina Gradisic
Elektrobit Automotive GmbH